sidekanaleid
Sidekanaleid is a term applied in media studies and online fan discourse to describe a secondary narrative channel that runs alongside a primary story. It denotes a form of storytelling or content production in which parallel material—often presented through a different medium or platform—expands, comments on, or complements the main plot. The term is a neologism without a single, standardized definition, and its exact usage varies by context.
Common features include material released through side channels such as supplementary websites, microblogs, podcasts, video diaries,
In practice, sidekanaleid is closely related to concepts like transmedia storytelling, cross-media narratives, spin-offs, and ARG-style
Related concepts include cross-media storytelling, transmedia, spin-offs, and alternate reality games. Sidekanaleid remains a descriptive label