servitizáció
Servitization refers to the shift from selling physical products to selling the use or outcome of those products, essentially bundling products with services. This business model transformation is driven by the increasing demand for integrated solutions and the desire for greater customer value. Instead of a company manufacturing and selling a machine, for instance, servitization involves selling the output or performance of that machine, which includes maintenance, support, and often upgrades as part of a service agreement.
This approach can benefit both the provider and the customer. For the provider, it can lead to
The implementation of servitization requires significant changes in organizational structure, processes, and company culture. It necessitates