schemaorgmerkintöjen

Schema.org is a collaborative project founded by Google, Microsoft, Yahoo, and Yandex. Its primary goal is to create, maintain, and promote schemas for structured data on the internet. These schemas are essentially vocabularies that webmasters can use to embed machine-readable metadata into their web pages. This metadata helps search engines and other applications understand the content of a page more effectively.

Schema.org markup, often referred to as schema markup or schema annotations, allows developers to specify details about the content of their web pages. For example, a web page about a recipe can be annotated with schema.org properties like "recipeIngredient," "cookTime," and "nutrition." This structured data can then be used by search engines to display rich snippets in search results, providing users with more comprehensive information directly on the search results page.

The benefits of using schema.org markup are numerous. It enhances search engine visibility, improves click-through rates by making search listings more informative, and can lead to inclusion in specialized search features. Beyond search engines, schema.org markup can be utilized by other applications and services that process web content. The vocabulary is extensive and covers a wide range of entities, including people, organizations, products, events, places, and much more. The project is open-source, with contributions from the community welcomed to expand and refine the vocabulary over time.