sancharAA
sancharAA is a conceptual framework and a set of principles aimed at fostering effective and responsible communication. The term itself is a portmanteau, combining "sanchar" which means communication in Sanskrit, with "AA" representing the idea of "Awareness and Action." The core philosophy behind sancharAA is that communication is not merely the exchange of information but a dynamic process that requires conscious effort and thoughtful engagement. It emphasizes the importance of understanding the context, audience, and potential impact of any message before, during, and after its delivery.
The framework suggests a cyclical approach to communication, starting with a phase of deep awareness. This