rotozooms
Rotozooms are a cinematographic and visual effects technique in which a camera simultaneously rotates around a focal point while executing a zoom in or out. The combination creates a dynamic, spiralling motion that accentuates a subject or moves the viewer’s perspective around an object. The basic mechanical implementation involves mounting a zoom lens on a rotating camera rig or using a motorised gimbal that provides both rotational movement and focal length control.
The term emerged in the late 1960s as filmmakers sought more expressive ways to combine movement and
Rotozooms are also common in television advertisements, where the rapid inward or outward spiralling motion is