rinkodaros

Rinkodara, the Lithuanian term for marketing, is the set of activities that enable an organization to identify customer needs, create offerings, communicate their value, and deliver these offerings through appropriate channels while managing customer relationships. The genitive form rinkodaros is used to express “of marketing” or “marketing’s” in sentences.

Marketing encompasses market research, product development, pricing, distribution, promotion, branding, and customer experience management. Historically, marketing evolved from a sales-focused function in the early 20th century to a broader discipline that emphasizes understanding markets, segments, and value propositions. The concept of the marketing mix, traditionally framed as the 4Ps—product, price, place, and promotion—has been expanded to include people, process, and physical evidence for services (the 7Ps).

Digital technologies have reshaped modern rinkodara through data analytics, search engine optimization (SEO), content marketing, social media, email marketing, and automated customer journeys. Marketers increasingly rely on segmentation, targeting, and positioning, and on metrics such as reach, engagement, conversions, return on investment (ROI), and customer lifetime value.

Ethical considerations and regulation, including consumer protection and privacy laws, influence practices such as data collection, personalized advertising, and truthful messaging. Marketing is practiced across sectors and markets, with strategies tailored to business-to-consumer and business-to-business audiences.