ribbena

Ribbena is a brand of fruit cordial concentrate, primarily known in the United Kingdom and some Commonwealth countries. It is manufactured by Lucozade Ribena Suntory. The original and most popular flavour is blackcurrant, but other fruit flavours are also available. Ribena is made from blackcurrants, which are a good source of vitamin C. The product is typically mixed with water to create a soft drink. It is often marketed as a source of vitamins, particularly for children.

The history of Ribena dates back to the Second World War. During the war, rationing meant that citrus fruits, the primary source of vitamin C, were scarce. Blackcurrants, which were grown domestically in the UK, were found to be an abundant source of vitamin C. This led to the development of Ribena by the Ministry of Food in 1938 as a way to provide essential vitamins to the population. It was first produced in 1942. Initially, it was distributed free to children and pregnant women. After the war, the product was commercialised and became a popular household drink.

Over the years, Ribena has seen various product line extensions and marketing campaigns. While the classic blackcurrant flavour remains dominant, variations such as strawberry, apple, and raspberry have been introduced. The packaging has also evolved, from glass bottles to plastic bottles and cartons. Ribena continues to be a recognisable brand, associated with its distinct taste and historical significance as a source of vitamin C.