retorikat
Retorikat, or rhetoric, is the art and study of persuasive communication, particularly through language. In Malay and Indonesian usage, retorikat denotes the craft of crafting messages to influence an audience, as well as the theory behind how arguments work.
Classical foundations: In ancient Greece, Aristotle identified ethos, logos, and pathos as the three modes of
Key concepts: The retorikat study considers the rhetorical situation (who speaks, to whom, for what purpose),
Applications and evaluation: Retorikat informs public speaking, political discourse, legal argumentation, journalism, advertising, and digital media.