retailasiakkaat
Retailasiakkaat refers to customers who purchase goods or services from businesses for their personal use. This distinguishes them from business-to-business (B2B) clients who buy for commercial purposes. Retail customers are the primary target audience for most brick-and-mortar stores, e-commerce websites, and various service providers. Understanding the behavior, needs, and preferences of retail customers is crucial for the success of any retail enterprise.
These customers engage in a wide spectrum of purchasing activities. They may be driven by immediate needs,
The retail customer journey typically involves stages such as awareness, consideration, decision, purchase, and post-purchase evaluation.