reklameværdien
Reklamværdien, often translated as advertising value, is a concept used to measure the worth or impact of unpaid media coverage. It quantifies the commercial value a company or individual would have to pay to achieve the same exposure through paid advertising. This metric is particularly relevant in public relations and media relations, where the goal is to generate positive media attention without direct financial expenditure.
The calculation of reklamværdien typically considers several factors. These include the prominence of the mention (e.g.,
While reklamværdien provides a tangible way to demonstrate the value of PR efforts to stakeholders and justify