reklaamiõiguste

Reklaamiõigused refers to the legal framework governing advertising within Estonia. This encompasses a broad range of regulations designed to ensure advertising is fair, truthful, and does not mislead consumers. The primary legislation in this area is the Estonian Consumer Protection Act, which sets out general principles for consumer protection, including in advertising.

Specific regulations are also found in sector-specific laws, such as those governing alcohol, tobacco, and pharmaceuticals, which often impose stricter controls on advertising for these products. Furthermore, the Estonian Competition Act plays a role in preventing unfair competitive practices, which can include misleading advertising.

Key principles of reklaamiõigused include the prohibition of deceptive advertising, which means advertisements must not contain false information or omit crucial details that could lead consumers to make incorrect purchasing decisions. Advertisements must also be clearly identifiable as such, and not disguised as editorial content. Restrictions apply to advertising directed at children, aiming to protect this vulnerable group from undue influence.

Enforcement of reklaamiõigused is primarily carried out by the Consumer Protection and Technical Regulatory Authority (TTJA). They investigate complaints, issue warnings, and can impose fines for violations. Individuals and businesses are expected to adhere to these regulations to maintain a transparent and fair marketplace.