redazionale

Redazionale is an Italian term derived from redazione (editing, editorial staff) and is used to describe content produced by the editorial team of a publication, such as articles, features, or analyses that follow the outlet’s editorial line and standards. A redazionale item is intended to inform, analyze, or comment on a topic, rather than to promote a product or service, and typically reflects the publication’s voice and fact‑checking processes.

In everyday journalism, redazionale content is funded by the publication’s own resources and signed by its journalists, distinguishing it from paid advertising. The term is often contrasted with advertising and sponsored content; while editorial content is driven by the publication’s mission, advertising is sponsored by external brands. In marketing contexts, material described as contenuto redazionale or advertorial may imitate editorial style, but such pieces are generally required to be clearly labeled to reveal sponsorship and avoid misleading readers.

The use of redazionale also appears in discussions of publishing workflow, where it denotes items produced by the editorial desk rather than by external agencies. Etymologically, the word emphasizes the editorial process and the role of the newsroom in shaping content that fits the publication’s editorial standards.

See also: editorial, advertorial, sponsored content, native advertising.