realisablerealizable

Realisable or realisable (sometimes spelled realisable). The term “realisablerealizable” is a neologism combining the English words “realistic” and “realizable.” It is used primarily in the context of project management, product design, and strategic planning to describe a proposal, design, or concept that simultaneously satisfies practical feasibility and realistic expectations. The phrase emerged in the early 2010s within the tech industry, where startups sought a concise way to signal that their ideas were not only imaginative but also grounded in realistic constraints such as budget, technology, and user demand.

The term is usually applied in feasibility studies, where it functions as a shorthand assessment criterion. For instance, an engineering team might describe a new wearable sensor as “realisablerealizable” to indicate that the raw technical requirements, the supply chain, and the target market are all aligned. In academic literature, the term appears in interdisciplinary research on design thinking, particularly in studies examining the gap between visionary concepts and market-ready products. It is sometimes critiqued for its redundancy, as many experts argue that “realistic” already implies pragmatic feasibility, yet proponents argue that the compound word emphasizes a dual commitment to both imagination and practicality.

While not widely recognized in formal dictionaries, “realisablerealizable” has gained traction on professional blogs, industry reports, and conference presentations. Its usage is typically informal; most official documents prefer separate descriptors such as “feasible” and “realistic.” Nevertheless, the term serves as a useful mnemonic for teams that wish to quickly convey the viability and practicality of a project in conversational and written communication.