proximityoffer
Proximityoffer is a marketing concept referring to an offer or incentive delivered to a consumer based on their geographic or physical proximity to a location, device, or point of interest. It leverages location technologies such as beacons, geofencing, GPS, near-field communication, or QR codes to trigger the delivery of a promotional message, discount, or coupon when the user meets a predefined proximity condition.
Implementation typically involves a mobile app or a permissioned service that collects location data with user
Key design considerations include relevance, timing, and privacy. Offers should be tailored to the user context
Challenges include ensuring accurate location sensing, respecting opt‑in preferences, cross-device attribution, and maintaining a positive user