produtsioonis

Produtsioonis is an Estonian term meaning "in production." It denotes that a project is currently undergoing production. The term is used mainly in film, television, theatre, and other media industries, but may also appear in discussions of software or product development when work is actively underway. In practice, produtsioonis appears in press releases, industry news, production credits, and calendars to indicate a project’s current status.

Etymology and usage: The word produtsioon is a loanword from the English production and is adapted to Estonian phonology. The form produtsioonis uses the inessive case to mean "in production." In manufacturing contexts, Estonian speakers typically use tootmises or tootmisel to express the same idea; produtsioonis is more common in media and creative production contexts.

Usage examples: "Filmi X on produtsioonis." "Uus teleprojekt on produtsioonis ja peaks valmima järgmisel aastal." These examples illustrate the typical sense of ongoing work rather than completed or released products.

See also: tootmine; film production; production status.