produktprofilen
Produktprofilen is a structured description of a product that focuses on its market-facing characteristics. It summarizes the product’s purpose, target users, core benefits, differentiators, and positioning, and serves as a reference point for product teams, marketers, and sales. The profile helps align messaging and strategy across disciplines and during product development.
A typical produktprofilen includes several key elements. The target market and user personas describe who the
Creation and use: produktprofilen is typically produced from market research, customer feedback, and strategic planning. It