produktmäßig

Produktmäßig is a German adverb that roughly translates to "product-wise" or "in terms of product." It is used to specify that a discussion, comparison, or statement pertains to the characteristics, features, or aspects of a product. For instance, when comparing two companies, one might say "Firmenmäßig sind sie ähnlich, aber produktmäßig gibt es große Unterschiede" which translates to "Company-wise they are similar, but product-wise there are big differences." This indicates that while their corporate structures or business models might be alike, the actual goods or services they offer differ significantly.

The term is often employed in business contexts, particularly when evaluating different offerings, analyzing market trends, or making purchasing decisions. It helps to isolate the product as the focal point of the conversation, distinguishing it from other factors like pricing, marketing, or customer service. For example, a review might state that a particular smartphone is "produktmäßig herausragend" (product-wise outstanding), implying its technical specifications and performance are superior, even if its price point is high. The adverb provides a clear and concise way to delineate the scope of the evaluation.