produktkategoriformulering
Produktkategorier, or product categories, are structured groupings of items used in retail and e-commerce to organize inventories, power site navigation, and support merchandising and analytics. They provide a stable framework for locating products, applying filters, and guiding customers through a catalog.
Most catalogs use a taxonomy that ranges from broad categories to specific subcategories. Implementations may be
Design requires governance and ongoing curation. Stakeholders define inclusion criteria, approve renaming, and manage synonyms. Changes
Benefits include improved product discovery, higher conversion, consistent merchandising, and better analytics. Risks include category drift,
Common examples include Electronics > Mobile Phones, Clothing > Women’s Wear, and Home & Kitchen > Cookware. Real-world catalogs vary