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Privacy by design (PbD) is a framework for integrating privacy into the design, development, deployment, and governance of information systems, technologies, and business processes. It aims to anticipate privacy risks and minimize personal data exposure throughout a product’s life cycle and across its use.

Origins and principles: The approach was developed by privacy advocate Ann Cavoukian in the 1990s while she

Applications and impact: PbD has influenced software engineering practices, privacy impact assessments, and regulatory compliance. It

Limitations and reception: While widely cited, PbD is not a universal solution. Effective implementation requires organizational

led
the
Office
of
the
Information
and
Privacy
Commissioner
of
Ontario.
PbD
is
built
on
seven
foundational
principles:
proactive
not
reactive;
privacy
as
the
default;
privacy
embedded
into
design;
full
functionality—positive-sum,
not
zero-sum;
end-to-end
security
and
data
protection;
visibility
and
transparency;
and
respect
for
user
privacy
throughout
the
life
cycle.
complements
data
protection
impact
assessments
(DPIAs)
in
the
EU
and
informs
privacy-by-default
requirements
in
various
data
protection
frameworks.
Many
organizations
adopt
PbD
within
secure
development
lifecycles
and
privacy
risk
management
programs
to
reduce
privacy
risks
from
the
outset.
commitment,
resources,
and
ongoing
governance.
Some
critics
argue
that
it
can
be
applied
superficially
or
variably
interpreted
across
jurisdictions
and
industries,
potentially
diminishing
its
intended
privacy
benefits
if
not
carefully
managed.