pricefairness
Price fairness refers to the perception consumers have about whether the price of a good or service is just or equitable. It goes beyond simply the monetary cost and involves subjective judgments based on various factors. Consumers evaluate price fairness by comparing it to internal and external reference prices, their understanding of the seller's costs, and their expectations about what a fair price should be.
Several factors influence price fairness perceptions. These include the magnitude of the price difference, the reason
The consequences of perceived price unfairness can be significant for businesses. Consumers who feel they have