price20

price20 is a Dutch online price comparison and discount service that was launched in 2014. The platform specializes in curating products that are available for the nominal price of €20, offering consumers a transparent overview of low‑cost items across a variety of categories such as fashion, home goods, electronics, and personal care. The service is accessible through a web portal and a mobile application, allowing users to search for price20 deals, read product descriptions, view customer reviews, and compare prices from multiple vendors.

The concept behind price20 stems from a growing demand for affordable shopping options in Europe, particularly among younger consumers and budget‑conscious shoppers. By spotlighting items at a fixed, low price point, the platform simplifies the decision‑making process and appeals to users seeking clear value propositions. price20 employs a combination of affiliate marketing and direct vendor partnerships, earning commissions on sales generated through the site. In addition to product listings, the website offers editorial content that includes buying guides, trend analyses, and consumer tips focused on maximizing savings.

Since its inception, price20 has expanded its presence beyond the Netherlands, launching localized versions of its site in Belgium, the United Kingdom, and Spain. The company has also begun offering seasonal promotions, themed product collections, and a loyalty program that rewards frequent shoppers with exclusive discounts. While the fixed‑price model has attracted a substantial user base, price20 has faced criticism from some sectors concerning product quality and the sustainability of long‑term pricing strategies. Nonetheless, the platform has established itself as a notable player in the European discount retail market, maintaining a focus on affordability and consumer convenience.