pressrelease
A press release, also known as a news release, is a concise, formal document issued by an organization to announce something newsworthy to journalists and media outlets. Its purpose is to provide journalists with a ready-to-use item that can be reported with minimal editing, thereby generating earned media attention. Press releases are used for product launches, corporate news, financial results, events, personnel changes, and crisis communications.
Typical content includes a headline, a dateline, a lead paragraph answering the five questions (who, what, when,
Press releases are distributed via wire services, directly to journalists, posted in corporate newsrooms, and shared
Ethical considerations include accuracy, verifiability, and avoidance of misleading claims or exaggeration. Journalistic standards require attribution