pressekit

A pressekit, also known as a press kit or media kit, is a pre-packaged set of promotional materials provided to journalists, bloggers, and other media outlets. Its primary purpose is to supply them with all the necessary information to cover a story, product, event, or organization effectively. A typical pressekit contains a variety of assets designed to be easily accessible and useful for media professionals.

Common components of a pressekit include a press release, which is a formal announcement of news or an event. High-resolution images, often including logos, product shots, or headshots of key personnel, are also essential. Biographies of key individuals, company background information, and fact sheets providing essential data are frequently included. Depending on the nature of the subject, a pressekit might also contain video content, audio files, or links to relevant websites and social media profiles.

Presskits can be distributed digitally, often through a dedicated section on a company's website, or physically, typically on a USB drive or in a folder. Providing a comprehensive and well-organized pressekit streamlines the media's work, ensuring accuracy and saving them time in gathering information. This, in turn, increases the likelihood of positive and well-informed media coverage.