premierepriser

Premierepriser is a Swedish online platform that operates competitions, contests and prize draws for businesses and consumers. The service allows companies to partner with Premierepriser to run promotional campaigns that reward participants with various prizes, ranging from small gift items to larger products or experiences. By aggregating user registrations, the platform provides a ready audience for giveaways and offers analytics for marketers to assess engagement and reach.

The company was founded in 2012 by a team of marketing professionals with experience in digital promotion. Its headquarters are located in Stockholm and it serves clients throughout Sweden and other Scandinavian markets. Premierepriser markets itself as a compliant and transparent service, following Swedish data protection regulations and consumer protection law. All draws are announced through publicly accessible show‑ofthe-day results, and winners are selected by random algorithm.

Features of the platform include a customizable entry form, options for social media sharing to increase entry numbers, and integration with e‑commerce sites to offer discount or loyalty prizes. Prize fulfillment is coordinated by the partner brand, while Premierepriser manages promotion and prize eligibility verification.

Criticism of Premierepriser has focused on concerns over data privacy and the potential for accidental exposure of participants’ personal information. Nonetheless, many advertisers view the model as an efficient way to build brand awareness and gather customer insight. The platform has expanded its product mix to include mobile‑app driven contests and is noted for employing a mix of traditional and digital marketing techniques.