piacrészesedést

Piacrészesedés refers to a company's share of the total sales or revenue within a specific market for a particular product or service over a defined period. It is a key performance indicator used to measure a company's competitiveness and market position. A high piacrészesedés generally indicates that a company is successful in attracting customers and outperforming its rivals. Conversely, a declining piacrészesedés might signal issues with product appeal, pricing, marketing efforts, or competitive pressures.

Calculating piacrészesedés involves dividing a company's total sales or revenue in a market by the total sales or revenue of all companies operating in that same market. This can be expressed as a percentage or a decimal. Market definition is crucial for accurate calculation; a company might have a large share in a niche market but a small share in a broader, more competitive one. Tracking piacrészesedés over time allows businesses to assess the effectiveness of their strategies and make informed decisions about resource allocation, product development, and market penetration.