pewangi

Pewangi is an Indonesian term that translates roughly to fragrance or scent. In general usage, it refers to a substance or feature that provides a pleasant smell. The word is applied widely in consumer contexts to describe both perfumes and fragrance additives used in products.

In everyday language, people speak of pewangi ruangan (air fresheners), pewangi pakaian (fabric softeners or laundry fragrances), and pewangi mobil (car air fresheners). In the cosmetics and household products industry, pewangi denotes the fragrance component added to products such as soaps, shampoos, detergents, fabric softeners, and air fresheners. These fragrance formulations can include essential oils, aroma compounds, and synthetic odorants.

Fragrance labeling is common in consumer markets, though the term pewangi is generic and does not specify a particular chemical composition. Different jurisdictions regulate cosmetic and household products to disclose fragrance ingredients or warn about common allergens. In Indonesia, products categorized as cosmetics or household goods fall under national regulations overseen by relevant agencies, and fragrance components may be subject to safety and labeling requirements.

Pewangi plays a key role in marketing by signaling a product’s sensory appeal. However, it can be a source of irritation for some individuals, as fragrances are among common contact allergens. Consumers may choose fragrance-free options when sensitive. See also: perfume, fragrance industry, air freshener, cosmetic labeling.