perusmyynti
Perusmyynti, or mass retailing, refers to the sale of goods in large quantities to consumers through standardized retail formats. This business model emphasizes efficiency, low prices, and broad product availability, catering to a wide customer base. The concept gained prominence in the mid-20th century as urbanization and economic growth increased consumer demand for convenient, affordable products.
In Finland, perusmyynti became particularly influential with the rise of supermarket chains and discount stores in
The perusmyynti approach relies on economies of scale, allowing retailers to reduce costs through bulk buying,
Today, perusmyynti continues to evolve with digital integration, online shopping, and sustainability initiatives, adapting to changing