persstuk
Persstuk is a Dutch term for a piece of content prepared for media use, intended to support news reporting about a topic, event, or organization. It is commonly produced by public relations or communications teams and can take several forms, such as background dossiers, fact sheets, Q&As, biographies, or media assets. A persstuk is designed to provide journalists with accurate, concise information, verifiable data, and ready-to-use material to facilitate coverage.
It may accompany a persbericht (press release) or stand alone, distributed via press portals, email, or a
Common components often found in a persstuk include a short summary or headline, key facts or a
Journalists can reuse content from a persstuk, adapt it to fit their story, or cite it as
Related terms include persbericht (press release), achtergrondstuk (backgrounder), and perskit (media kit).