perpromotion

Perpromotion is a term used in marketing and advertising to describe a measurement or compensation unit tied to individual promotional activities rather than to broader channels or generic actions. The exact meaning is not standardized, and its interpretation can vary by platform and industry. In some contexts, perpromotion denotes a pricing model in which a marketer or agency is paid a fixed amount for each promotional event executed within a defined period, regardless of outcomes. In others, it refers to attribution that credits a sale, signup, or other target result to the specific promotion responsible for the action.

The term combines per with promotion, and it appears in discussions of performance-based marketing, though it is not a widely adopted industry standard. Depending on the agreement, a perpromotion arrangement may involve a flat fee per post, email, or banner, or a hybrid model that includes allowances or bonuses tied to results tied to that promotion.

Perpromotion differs from common payoff structures such as cost per acquisition, cost per click, or cost per thousand impressions because the unit of account is the promotion event itself rather than the action or the audience exposure.

Advantages include straightforward budgeting for individual promotions and easier pacing of campaigns. Potential drawbacks are misalignment with outcomes if attribution is unclear, variable total spend, and greater emphasis on the number of promotions rather than their effectiveness.

See also: affiliate marketing, performance-based pricing, attribution, CPA, CPC, CPM.