paypervisit

Pay-per-visit (PPV) is a performance-based online advertising pricing model in which an advertiser pays a publisher or affiliate a set fee for each visit that a user makes to a target website as a result of the publisher's promotional effort. A visit is typically validated by tracking mechanisms, such as unique referral URLs, cookies, or tracking pixels, and may be defined as a unique visitor within a time window. Unlike pay-per-click, payment is not tied to an action like a click on an ad; unlike pay-per-lead or cost-per-action, it does not require the user to complete a conversion beyond arriving at the merchant site.

How it works: The advertiser agrees to a fixed payout per visit or a tiered rate based on source quality. The publisher places a link or banner; when a user clicks and arrives at the advertiser's site, the visit is logged and, after validation, the publisher is credited. Some programs count only visits that land on a specified landing page or that stay for a minimum time; others simply count any visit that originates from the publisher's site. Payouts and validation criteria can vary by network and campaign.

Advantages and challenges: PPV can align costs with delivered traffic and can be straightforward to manage compared with some action-based models. It may offer higher earnings for publishers with high-quality referrals. Drawbacks include susceptibility to invalid traffic, disputes over what constitutes a valid visit, and variability in payout rates due to traffic quality, geography, or seasonality. Fraud mitigation often relies on anti-fraud tools, traffic verification, device and IP checks, and regular audits.

Market status and usage: PPV is used in some affiliate networks and niche campaigns but is less common than cost-per-click or cost-per-action models. It is found in sectors where direct site visits are a primary objective, such as travel and e-commerce, with terms that vary across programs.