partyplan

Partyplan, or party plan selling, is a direct selling method in which a salesperson, often working as an independent consultant, organizes a gathering at a host’s home or another venue to demonstrate products. Attendees watch demonstrations, sample items, and place orders, with the host typically earning rewards or discounts based on the sales generated. The approach relies on social interaction, live demonstrations, and the promise of personal service and immediate purchasing options.

Origins of partyplan date to the mid-20th century, with in-home demonstrations popularized by household goods and personal care brands. The term describes a structured format in which a sales event is planned around a theme or product category, leveraging the trust and social dynamics of a shared gathering. Over time, numerous brands adopted and personalized the model, creating a recognizable channel for introducing new products and building customer relationships.

Operations typically involve a consultant inviting guests, coordinating with a host, presenting products, handling orders, and following up after the event. Compensation is usually based on commissions from sales, plus potential bonuses or rewards for the host and for achieving sales targets. Programs often provide catalogs, samples, and training materials to support presenters and hosts.

Modern adaptations include online or virtual parties, livestream demonstrations, and social media-driven orders, which preserve the host-reward structure while expanding reach. Partyplan remains a hybrid of direct sales and social shopping, valued for its low entry barriers, flexibility, and emphasis on relationship-building, though it can face challenges such as income variability, market saturation, and dependency on ongoing host engagement.