partyplan
Partyplan, or party plan selling, is a direct selling method in which a salesperson, often working as an independent consultant, organizes a gathering at a host’s home or another venue to demonstrate products. Attendees watch demonstrations, sample items, and place orders, with the host typically earning rewards or discounts based on the sales generated. The approach relies on social interaction, live demonstrations, and the promise of personal service and immediate purchasing options.
Origins of partyplan date to the mid-20th century, with in-home demonstrations popularized by household goods and
Operations typically involve a consultant inviting guests, coordinating with a host, presenting products, handling orders, and
Modern adaptations include online or virtual parties, livestream demonstrations, and social media-driven orders, which preserve the