palvelukokemusten
Palvelukokemus refers to the overall perception a customer has of their interactions with a company or organization. It encompasses every touchpoint a customer has, from initial awareness and research to purchase, usage, and post-purchase support. This includes not only the tangible aspects of a product or service but also the intangible elements like customer service, communication, ease of use, and the emotional responses evoked during the entire journey.
A positive palvelukokemus can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals. Conversely,