pakkausmuotoilu
Pakkausmuotoilu, also known as packaging design, refers to the creation and development of the exterior of a product. It encompasses the visual and functional aspects of how a product is presented to consumers. This includes the selection of materials, the shape and structure of the packaging, as well as the graphic design elements such as logos, colors, typography, and imagery.
The primary goals of pakkausmuotoilu are to attract consumer attention, communicate product information and brand identity,
Beyond aesthetics and protection, pakkausmuotoilu also considers sustainability. Designers increasingly focus on using environmentally friendly materials,