overtheshoulders

OverTheShoulders is the name used by a transnational collective and media brand focused on behind-the-scenes visual storytelling in fashion, film, and design. The project publishes short-form BTS videos, photographs, and essays that document the creative process from an over-the-shoulders vantage point, showing what the subjects see as they work.

Its informal origins trace back to the early 2010s among photographers and videographers who sought to reveal practical workflows beyond finished campaigns. It has since grown into a distributed network with regional editors and online platforms that curate and contextualize contributor work.

Activities and formats include curated BTS photo essays, time-lapse studio tours, interview series with designers and crew, and live-streamed shoots. The platform prioritizes accessibility and community participation; contributors share work under permissive licenses, and select content is presented in exhibitions at photography and design festivals.

Reception has been mixed. Many critics praise its demystification of creative workflows and its educational value for students and aspiring professionals, while some warn that exposing production details can affect confidentiality or client relationships.

Organization and dissemination: The project is run by a rotating editorial collective with volunteers and contracted contributors. It funds its activities through memberships, grants, and sponsorships, and collaborates with independent labels, schools, and non-profit programs to expand reach.

See also: behind the scenes, documentary photography.