otherrollsBLogo

The OtherRollsBLogo is the visual identity for the OtherRollsB brand, a line of lifestyle and apparel products launched in 2012 as a sub‑brand of the larger OtherRolls company. The logo was designed by graphic artist Alex Mercer and officially released on the brand’s website on June 3, 2012. It features a stylized letter “B” that is merged with a circular shape resembling a rolling doughnut or emblem of continuous motion. The design uses a minimalistic line style, with the “B” rendered in a single continuous stroke that loops around the outer circle.

The color palette of the logo is a combination of matte navy blue (HEX #1A2B3C) for the “B” and a soft mint green (HEX #A8DADC) for the circular outline. The colors were chosen for their contrast and modern appeal, and they have been used consistently across product packaging, digital media, and promotional material. The logo's simplicity allows it to scale easily from small digital icons to large billboard displays.

Official brand guidelines, published in the OtherRollsB Brand Book, specify a minimum clearance radius and recommend that the logo remain unaltered in any use. Variations exist for monochrome applications, where the logo is rendered in pure black or white, as well as a gold version used for limited‑edition items. The company has held a trademark of the logo in the United States since 2013, and licensing permissions are granted upon request to approved partners.

The OtherRollsBLogo has become a recognizable symbol within the brand’s community, frequently featured on social media campaigns and at trade shows. It underscores the brand’s emphasis on contemporary style, functional design, and a playful approach to everyday products.