ostukeskkond
Ostukeskkond refers to the environment or context in which purchasing decisions are made. This encompasses a wide range of factors that influence consumer behavior, from the physical store layout and atmosphere to the broader economic and social conditions. In a retail setting, ostukeskkond can include elements like lighting, music, the arrangement of products, cleanliness, and the availability of staff assistance. These elements are designed to create a particular mood or experience for the shopper, aiming to encourage browsing, impulse purchases, or a sense of luxury.
Beyond the immediate physical space, ostukeskkond also extends to online environments. Websites and mobile applications contribute