ostohalukkuuden
Ostohalukkuuden, a Finnish term, translates to "purchase intention" or "willingness to buy" in English. It refers to a consumer's subjective likelihood of purchasing a specific product or service. This concept is a crucial element in marketing and consumer behavior research, as it often serves as a predictor of actual purchase behavior.
Several factors influence ostohalukkuuden. Product attributes such as quality, price, and brand reputation play a significant
Understanding ostohalukkuuden is vital for businesses aiming to develop effective marketing strategies. By identifying the drivers