orientuotas

Orientuotas is a Lithuanian adjective formed from the verb orientuoti (to orient, align, direct). It describes something that is directed toward a particular direction, goal, audience, or principle, or a person who has a certain orientation. The term is used in spatial, organizational, and cognitive contexts, as well as in everyday language.

In practical use, orientuotas can denote a physical or spatial orientation (for example, a device or map that is oriented toward a reference direction), as well as a strategic or organizational stance (such as a company that is customer-oriented). It is also common in descriptions of attitudes or aims, e.g., a product or program that is orientuotas į klientą or vartotojui orientuota, meaning customer- or user-centered. Phrases like orientuota strategija or orientuotos krypties projektai emphasize alignment with a specific goal or market. In sociology or psychology, orientuota gali būti used to describe a person’s general orientation toward ideas, values, or activities, though the noun orientacija is frequently preferred for the concept.

Etymology: the form comes from the verb orientuoti, with the root related to orientas/oriens, ultimately tracing back to Latin oriens (east) and passing into Lithuanian via other European languages. This heritage reflects the broad sense of establishing a direction or reference point.

See also: orientacija, orientuoti, seksualinė orientacija.