ontbijtbox

Ontbijtbox is a Dutch term for a breakfast package intended to be delivered to a home or workplace. It can be a one-time purchase or part of a subscription service. The concept is common in the Netherlands and Belgium (Flanders), and is offered by bakeries, grocers, and dedicated delivery platforms.

Typical contents vary by provider but often include bread or pastries, dairy products such as butter or cheese, spreads like jam or honey, fruit, cereals or yoghurt, and beverages such as coffee, tea, or juice. Some boxes emphasize local or organic products, while others target busy households or office breakfasts. The contents may be seasonal or themed.

Delivery models include scheduled daily or weekly deliveries, or online orders for a specific date. Boxes are usually delivered to the consumer's address, sometimes in temperature-controlled packaging to preserve freshness. Many providers offer gift options or corporate arrangements.

Advantages cited for ontbijtbox include time savings, convenient breakfast variety, and support for local producers. Potential drawbacks include higher cost compared to self-prepared breakfasts, and packaging waste or limited dietary accommodation depending on the box. The market overlaps with grocery delivery and breakfast-subscription kits.