oneUp

Oneup, also written one-up or 1-Up, is a term with multiple related meanings in English. As a verb phrase, to one-up someone means to exceed or outdo them, often in a social interaction. The related noun one-up refers to the act of gaining such an advantage; the term one-upmanship describes the tendency to keep outdoing others, sometimes in a competitive or playful way.

In popular culture and media, the form 1-Up is widely recognized as an icon in video games that grants an extra life. Many games feature a "1-Up" item that extends playtime, and the concept has permeated language as a metaphor for obtaining an additional advantage.

Commercial use: The name OneUp (stylized as OneUp or 1Up) is used by various brands and products across industries, including technology, entertainment, and consumer goods. The capitalization and branding vary by company, but the name commonly conveys an edge or enhancement over competitors or baseline offerings.

Related terms include one-upmanship, to one-up, and head start. See also 1-Up (video games).