omnichannellähenemise
Omnichannel approach refers to a strategy that aims to provide customers with a seamless and integrated experience across all available channels and touchpoints. This means that whether a customer interacts with a business through a physical store, a website, a mobile app, social media, or customer service, the experience should be consistent and connected. The goal is to make it easy for customers to move between channels without losing context or having to repeat information.
For example, a customer might research a product online, add it to their cart, then visit a
The benefits of an omnichannel approach include increased customer satisfaction, improved customer loyalty, and higher sales