oblivBean

oblivBean is a specialty coffee brand originating from the tropical highlands of Nicaragua in 2012. The company emphasizes sustainable farming practices, working directly with smallholder cooperatives to source Arabica beans grown at elevations between 1,500 and 2,000 meters. The beans are processed using a washed method, which is said to enhance clarity of flavor and reduce acidity. obliviBean claims a unique “deep niche” roasting profile that emphasizes subtle chocolate notes and a gentle body, appealing to connoisseurs who favor low acidity in their brew.

The brand has expanded distribution beyond Central America, supplying premium café chains in the United States and Canada since 2015. In addition to whole‑bean sales, obliviBean offers single‑origin blends and a subscription service that delivers freshly roasted beans quarterly. ObliviBean’s marketing heavily utilizes social media, focusing on stories of the growers and the ecological benefits of shade‑growing practices.

Critics argue that the company’s marketing may overstate the ecological impact of its cooperatives, citing limited third‑party audit data. Nonetheless, the brand maintains a strong reputation for consistent quality among specialty coffee reviewers, who frequently highlight its balanced acidity and approachable flavor profile. The company continues to invest in agritech initiatives aimed at improving both yield and bean resilience to climate change.