nykyasiakas
Nykyasiakas is a Finnish term that translates to "current customer" or "existing customer." It refers to individuals or businesses that have an ongoing relationship with a company, typically through purchasing its products or services. This distinction is important in marketing and business strategy, as current customers often represent a different set of needs and behaviors compared to potential new customers.
Companies often focus on retaining nykyasiakkaat because it is generally more cost-effective to maintain an existing