nounframing
Nounframing is a linguistic phenomenon and a concept within cognitive linguistics that describes how speakers or writers choose specific nouns to represent or categorize an idea, event, or entity. This choice of noun, or "frame," influences how the audience perceives and understands the subject. It goes beyond mere labeling and involves activating a set of associated concepts, connotations, and expectations.
For example, referring to a conflict as an "uprising" frames it differently than calling it a "rebellion"
The power of nounframing lies in its ability to shape perception without explicit argumentation. By selecting