nimekujundust
Nimekujundust is a field of practice and study focused on the design of names for brands, products, services, places, and fictional entities. The term combines Finnish nimi (name) and muotoilu (design), and is used in Finnish branding and linguistics discourse to describe the discipline of crafting names that perform well across markets and contexts. It sits at the intersection of linguistics, marketing, semiotics, and intellectual property.
The main goal of nimekujundust is to produce names that are pronounceable, memorable, culturally appropriate, and
Typical projects fall into corporate naming, product naming, service naming, place naming, and character naming in
Relation to related fields includes onomastics, branding, marketing, and linguistics. While nimekujundust is most prominent in