newera

New Era Cap Company, commonly known as New Era, is an American headwear and apparel company based in Buffalo, New York. Founded in 1920 by Ehrhardt Koch, it began as a family-owned hat maker and rose to prominence as a leading supplier of baseball caps and sports-branded headwear. The company established its market position in part through licensing agreements with major sports leagues and teams around the world.

Its flagship product is the 59FIFTY, a fitted cap with a structured crown that became widely associated with professional baseball and fan culture. The brand also offers other silhouettes such as the 39THIRTY, a stretch-fit cap, and the 9FIFTY, a snapback or adjustable model. Beyond hats, New Era produces related apparel and accessories under licensing partnerships with leagues, teams, and fashion brands.

New Era maintains a global distribution network, with manufacturing and offices in multiple regions and a retail presence through company-operated stores, authorized retailers, and online channels. The company markets to fans, players, and casual consumers, and engages in collaborations across fashion, music, and pop culture to extend its reach.

Culturally, New Era has played a role in sports culture and streetwear, with caps widely worn by fans and incorporated into style trends. The term “new era” is also used broadly to denote a transition to a new period.