ndikues
Ndikues is the Albanian term for an individual or entity capable of influencing the opinions, attitudes, or behaviors of others, particularly through the creation and dissemination of content. In contemporary usage, the term commonly refers to social media users who have established audiences and can affect consumer choices, public discourse, or cultural trends. The concept encompasses a range of roles, including social media influencers, opinion leaders, brand ambassadors, and content creators, as well as professionals such as journalists or researchers who wield influence within a niche.
Influence is typically assessed by factors such as audience size, engagement rates, relevance to a specific
Influencers operate across platforms including Instagram, YouTube, TikTok, Facebook, and Twitter, among others. They appear in
In Albanian-speaking contexts, the term is used in media, marketing, and public discourse to describe individuals