naturelles

Naturelles is a term derived from the French adjective naturel, meaning natural. In French, naturelles (feminine plural) describes things that are in a natural state, unadorned, or true to nature, and can also function as a noun meaning "the naturals" in certain contexts. In English-language writing, the word may appear as a borrowed term or as part of brand names, but it does not have a single, fixed definition across languages.

In usage, naturelles appears in phrases such as couleurs naturelles (natural colors) or maquillage naturel (natural makeup), where it denotes tones that resemble skin or a simple, understated aesthetic. The term is common in fashion, cosmetics, and beauty marketing, where it signals minimalism, authenticity, or unembellished style. In cosmetics, products described as naturelles aim to produce a bare or near-skin look, while in textiles, fabrics labeled naturelles emphasize natural fibers or uncolored tones.

Outside beauty, naturelles may be used to describe natural or minimally processed foods and products, though more standard terms include naturel or nature. The capitalization of Naturelles in product lines or company names is not standardized and reflects branding choices rather than a universal standard.

Overall, naturelles functions as a versatile, culturally French term that conveys naturalness and simplicity across contexts, with its precise meaning shaped by accompanying words and branding.