namebrand
Namebrand (often written as brand-name or name-brand) is a term used to describe products marketed under a recognized trademark or brand identity. It distinguishes items that carry an established brand name from generic or store-brand alternatives.
A namebrand item typically benefits from a bundle of assurances: marketing and distribution support, standardized quality
In economics and consumer behavior, namebrands can influence purchase decisions through brand equity, loyalty programs, and
The market also includes private label or store-brand products that compete with namebrands on price and value.
Legal protection under trademark law guards a namebrand, granting exclusive rights to use, enforceable against imitators.
Notable related concepts include branding, brand equity, and consumer perception. See also: private label, generic, trademark.