müügikanalistruktuur
Müügikanalistruktuur, often translated as sales channel structure, refers to the organization and arrangement of all the intermediaries and entities involved in moving a product or service from the producer to the end consumer. This structure defines how a company reaches its target market and generates sales. It encompasses direct sales where the producer sells directly to the customer, and indirect sales, which involve one or more intermediaries such as wholesalers, distributors, retailers, agents, or brokers.
The design of a sales channel structure is a strategic decision influenced by factors like the product's
Common structures include single-channel, where a company uses only one type of channel, or multi-channel, where